Privacy Policy

This Privacy Policy explains how The Behavioral Therapist’s Backpack (“we,” “us,” or “our”) collects, uses, and discloses information about you when you visit our website (www.tbtb.life) or use our services, which include the sale of tools, toys, and materials for therapists and parents (“Services”). We are committed to protecting your privacy and handling your data responsibly.

1. Information We Collect

We may collect the following categories of information:

  • Personal Information: Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This may include:
    • Contact Information: Name, email address, phone number, mailing address, billing address, and shipping address.
    • Account Information: Username, password (hashed and salted), security questions and answers.
    • Order Information: Purchase history, product details, order dates, transaction IDs, and payment information (processed by secure third-party payment processors; we do not store full credit card details on our servers).
    • Communication Information: Messages sent through our website, via email, or through customer support interactions.
  • Usage Information: Information about how you interact with our website and Services. This may include:
    • Website Usage: IP address, browser type, operating system, referring website, pages visited, time spent on our website, clickstream data, and search queries.
    • Service Usage: Information about the products you purchase, how you use them (if applicable), and your interactions with our Services.
  • Device Information: Information about the device you use to access our website or Services, such as device type, operating system, browser type, screen resolution, unique device identifiers (e.g., device ID, advertising ID), and mobile network information.
  • Marketing Information: Preferences for receiving marketing communications.

2. How We Collect Information

We collect information through the following methods:

  • Directly from You: When you create an account, place an order, contact us with a question, subscribe to our newsletter, participate in a survey, or otherwise interact with our website or Services.
  • Automatically: Through the use of cookies, web beacons, and other tracking technologies when you visit our website or use our Services.
  • From Third Parties: We may receive information about you from third-party service providers, such as payment processors, analytics providers, and marketing platforms (only with appropriate legal basis).

3. How We Use Information

We may use the information we collect for the following purposes:

  • To Provide and Improve our Services: To process orders, fulfill requests, manage your account, provide customer support, troubleshoot issues, and improve our website and Services.
  • To Communicate with You: To send you transactional emails (e.g., order confirmations, shipping updates), respond to your inquiries, and send you marketing communications (with your consent where required by applicable law). You can manage your marketing communication preferences at any time.
  • To Personalize Your Experience: To customize your website experience based on your preferences and past interactions with us, such as recommending products that may be of interest to you.
  • To Analyze Website Traffic and Usage: To understand how visitors use our website, identify trends, and improve its functionality and user experience.
  • For Marketing and Advertising: To deliver targeted advertisements and measure the effectiveness of our marketing campaigns (with your consent where required).
  • To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
  • To Protect Our Rights and Interests: To protect our rights, property, or safety, and the rights, property, or safety of others.

4. Disclosure of Information

We may disclose your information to the following categories of recipients:

  • Service Providers: To third-party service providers who assist us with our business operations, such as payment processors, shipping companies, marketing platforms, data analytics providers, hosting providers, and customer support providers. We have contracts with these service providers requiring them to protect your information.
  • Business Partners: Only with your explicit consent, we may share information with business partners who may offer products or services that we believe may be of interest to you.
  • Legal Authorities: To law enforcement agencies, government officials, or other third parties when we are compelled to do so by a subpoena, court order, or similar legal procedure, or when we believe in good faith that disclosure is necessary to protect our rights or the rights of others, prevent fraud, or respond to a government request.  
  • Business Transfers: In connection with a merger, acquisition, bankruptcy, or other corporate transaction, your information may be transferred as part of the assets of our business.  

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, firewalls, access controls, and regular security assessments. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.  

6. Cookies and Tracking Technologies

We use cookies and other tracking technologies (e.g., web beacons, pixels) to collect information about your browsing activity on our website. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. We provide a Cookie Policy for more detailed information.  

7. Children’s Privacy

Our website and Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it.  

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • Right to Access: The right to request access to the personal information we hold about you.
  • Right to Correction: The right to request that we correct any inaccurate or incomplete personal information we hold about you.
  • Right to Deletion: The right to request that we delete your personal information.
  • Right to Restriction of Processing: The right to request that we restrict the processing of your personal information.
  • Right to Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.  
  • Right to Object: The right to object to the processing of your personal information.  
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.  

To exercise these rights, please contact us at [Email Address]. We will respond to your request within a reasonable timeframe.  

9. International Data Transfers

If you are accessing our website or using our Services from outside the United States, your information may be transferred to and processed in the United States. By using our website or Services, you consent to this transfer. We will ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.  

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, by sending you an email notification. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at contact@tbtb.life